Case study · Local SEO

A trilingual local-search site for a new battery distributor

Smart Motion describes itself as Sabah's first Durocom car battery distributor. They needed a site that local drivers would find on Google in English, Malay and Chinese, and that turned visits into WhatsApp enquiries.

Client
Smart Motion Sdn. Bhd. (Durocom Battery Sabah)
Industry
Automotive batteries
Location
Kota Kinabalu, Sabah, Malaysia
Stack
Next.js, TypeScript, Tailwind CSS, Kubernetes, Cloudflare
Smart Motion Sdn. Bhd. (Durocom Battery Sabah) website built by Cassnetic Tech

The brief

A new business with no online presence, selling to drivers who search in three languages and prefer to message on WhatsApp rather than fill in forms.

What we built

A fast, single-purpose site focused on local search.

  • English, Bahasa Malaysia and Simplified Chinese versions with hreflang tags
  • Local business, opening hours and service-area structured data
  • WhatsApp quotation buttons throughout
  • llms.txt and factual business details for AI assistants
  • Automatic build and deployment to Kubernetes from GitHub

Result

In Google Search Console for the three months to 14 October 2026, its average position was 7.3 for "car battery kota kinabalu" and 9.1 for "battery kota kinabalu", both averages inside the top ten (Search Console average positions, all countries and devices), within weeks of launch. Search volume is still small: 138 impressions in that period.